Dalia Courridge is the type of person you might not think you need in your business – her business is marketing strategy – but you do, you definitely do.

Particularly Dalia, as you’re about to find out.

Dalia provides a service that delves deep into your business’s reason for being, extracts exactly what makes it tick and why, what and how you should be going about spreading the word.

In today’s podcast we talk about why marketing expertise matters, why you should prepare a marketing plan, persuading tricky customers to do the right thing, we have a particularly cool natter about marketing, psychology and how the two go hand-in-hand but before all that I ask Dalia, simply, “what is marketing strategy?”