Disha Parekh knows digital. So well, in fact, that she is now a senior digital content strategist and manager at Gupshup, a leading global AI messaging solutions provider. And AI chatbots and other online messaging products and solutions, she believes, are playing a major role in communication between brands and their customers.

We talk about how the pandemic has had an effect, nay, impact on consumers, how and why the bot software that Disha is partially responsible for is important in the development of relationships between consumers and brands, what of the future in artificial intelligence and inter-communication and firstly, and quite simply, what in Disha’s view, is digital content?