My guest today is Shawna Rossi.

Shawna is an accomplished public relations and corporate communications business leader whose experience and expertise encompasses business strategy, managing crisis and corporate reputation.

She’s also an equally accomplished long-distance runner and competitive sailboat owner.

Her professional incisiveness and compassion are both insightful and rewarding, as you will discover. In this podcast we cover the quality or otherwise of mass media including how to avoid the perils of fake news, about The Sesame Street effect and about the relationship between PR agencies and clients,

And first I asked Shawna how she thought PR has changed over time,