Geri Rosman is a rare thing. A no-nonsense, straight-talking public relations expert. In my opinion. 😉

She’s been President of her own Public Relations business for nigh-on a quarter of a century and she’s developed a particular expertise for providing PR for legal businesses. She shares a refreshingly frank and enlightened worldview with my other guests.

In the podcast we talk about communicating in a crises, why honesty is the best policy, how engendering loyalty can be simpler than you think for an employer and first I asked Geri why communication is so important in business.