Here’s a thought if you need to convey something crucial

As a key executive in your business, do you have an important message for your people?

If you do, then you might want to consider the consequences of sending out the message via email.

It could be a far more diplomatic thing to create a video for those important messages, like company restructure, end of year results or an exciting new client.

A video does two things.

1. Makes the message memorable

It relays that message in a human way

2. Gets you to be a familiar face

It’s a great way of your staff getting to know you, particularly when it’s not possible to get to know everyone quickly individual owing to resource or sheer scale of the business.