How to use stories in business : Pixar Pitch

Pitch & Present. How to use the Pixar Pitch to make your case.

Have you heard of the Pixar Pitch? It’s a tremendous way to get your presentation off the ground. Essentially it’s a set of verbal pegs to get you to structure your pitch, presentation or anecdote in exactly the right way. And it goes like this –

• Once upon a time…
• Every day…
• One day…
• Because of that…
• Because of that…
• Until finally…
• From then on…

It was devised by a film director called Emma Coats, who used to work as an art director at Pixar. Why don’t you try and use the pegs for your next presentation or talk? You can use it to

• Make a pitch to a potential investor
• Tell the story of a successful case study
• Present a compelling argument to your colleagues
• Engage a prospect with an entertaining anecdote

By the way, about that audiobook… it’s here. Plug over. Video filmed at The Projects Brighton. 🙏😍