Interviews. The Questions.
Interviews are a fantastic way of boosting your personal brand online. They stimulate and build empathy through the probing questions that are asked. Without questions of course, there is no interview. But where to start. I always, always start with the question “why”? Not what, when, how but “why”. Because someone’s motive is always the most interesting thing. And it leads to everything else. In fact, instead of a painstakingly thorough list of questions, I’d warrant that you actually only need that one question to host a memorable interview. So hook your audience on “why”. Give it a go. For inspiration, have a look at the TV series I produced, “The Chair”. The final part of this series is here. Filmed at The Projects Brighton. 🙏😍