Sonic branding part II
Sort Your Sonic
Business leaders, particularly the excellently progressive ones are embracing audio and so are their businesses.
Audio branding is a significant business and people identifier. People remember sound – think of earworms. It helps you to get closer to us. Owning your own sonic is important – that’s why the likes of Intel, Microsoft, Danone et al spend squillions for a 5 second identifying sound or why Gary Vee makes such a big deal of it.
I reckon it’s going to be a great big sonic 2022 thing.
What do you think?
What’s your most memorable sonic branding?