How many “things” can you identify by sound alone?
A piece of music, perhaps.
Something which reminds you of something in your past – maybe where you were, who you were with, what you were doing – running, walking, sitting, sleeping, eating.
Music identifies something. You can identify a TV programme by its music. Or a brand.
Present ones, like Nike, Danone, Netfilx, BBC News or Intel. Or past ones like the Windows 95 startup sound. Remember that one? That one had a famous composer attached – Brian Eno.
🎵Music is a much ignored part of a brand’s identity. You have pictures, typography and nowadays video so why the heck shouldn’t you include music in the brand toolkit? Music has been proven to be a wonderful identifier and audience-galvanising medium.
💸Today’s video touches on that by way of tribute to the late Matthew Strachan, who composed the music for a very well-known TV franchise brand – “Who Wants to be a Millionaire”.
Music for millionaires
How many “things” can you identify by sound alone?
A piece of music, perhaps.
Something which reminds you of something in your past – maybe where you were, who you were with, what you were doing – running, walking, sitting, sleeping, eating.
Music identifies something. You can identify a TV programme by its music. Or a brand.
Present ones, like Nike, Danone, Netfilx, BBC News or Intel. Or past ones like the Windows 95 startup sound. Remember that one? That one had a famous composer attached – Brian Eno.
🎵Music is a much ignored part of a brand’s identity. You have pictures, typography and nowadays video so why the heck shouldn’t you include music in the brand toolkit? Music has been proven to be a wonderful identifier and audience-galvanising medium.
💸Today’s video touches on that by way of tribute to the late Matthew Strachan, who composed the music for a very well-known TV franchise brand – “Who Wants to be a Millionaire”.
What’s your most memorable sonic branding?
#sonicbranding #brand #productionmusic #communicationskills