I can’t really do “one-take” video. Can you?

I believe in the power of the edit.

Editing, whether it’s with recorded video, audio or a script ready to be spoken live, clarifies. It purifies. And most often when we scrutinise what we’ve recorded, that essential piece of wisdom isn’t actually necessary at all. Without it the logical flow, well, flows.

And for those who think there’s nothing better than unedited spontaneous… Spontaneous is only effective spontaneous when it’s content that’s edited with the speed of light – ie your mind.

So whether it’s your video – vlog, say – or audio – podcast

🗣Say it
👂Listen to it
🗑️Ditch it
⭐Review it
🔁 Rinse and repeat until you’re happy with it