In the previous post I talked about how moving away from theorising is all about having conversations with your audience at street level.

But how do you get to street level? Today and once again (no apologies) I compare it to the medium of song and in particular (again, no apologies) the extraordinary Eurovision Song Contest.

If ever there were songs that, at their best, communicated at street level, these are they.

🤫And their secret?
💘They all communicate from the heart
🧑‍🤝‍🧑 to their specifically chosen audience.

How do you communicate at street level?