Producing Podcasts


Ready to “go radio”? Engaging, enlightening, informative and often fun banter, podcasts are a fantastic way for you to engage with your target audience. But where do you start and what do you need to keep your audience tuning in?

“How to Podcast” will help you bring your podcast idea to life. You’ll leave with 4 action points to set you on the road to Podcast Heaven. What’s more, you’ll receive an accountability call after 4 weeks to make sure you’re on track.


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An hour of audio enlightenment

Podcasts are all the rage. Since 2004! They’re one of the most popular ways to engage with a business audience. But there are so many aspects to an effective podcast that often people don’t know where to start. This is for them.

  • Do I really need fancy equipment to record a podcast or radio show?
  • How do I keep my listeners hanging on my every move?
  • How do I go about programming a podcast or radio show?
  • What are the best editing tools and why?
  • Music or no music?
  • What if I want to play music but I’m worried about copyright laws?
  • Guests or no guests?

Who’s it for?

For all of you who are ready to “go radio”, to spread the love about what you, your products & services are all about.

How does it work?

  1. Key Questions : A mini questionnaire to find out what you want – your goals – and what you’d like to achieve – your outcome
  2. Golden Hour : 60 minutes tailored for you and based on your answers. It’s face-to-face if you are inside Brighton, on the phone if you’re out of town
  3. Route map : at the end of The Golden Hour you will leave with 4 action points that will set you on your journey to Podcast Heaven.
  4. Accountability call :  a 10 minute phone call, 4 weeks later, to ensure you’re on track.


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